Is Pink Lily Legit? A Guide Before Buying – Review My Closet

Review Complete
pink lily store website mobile e1682203250607
pink lily store website e1682202176966

Have you been scouring the internet for a reliable women’s clothing store and came across Pink Lily? If you’re hesitant to make a purchase, fear not, for we’ve got you covered. Today, we’re diving headfirst into one of the most frequently asked questions: is Pink Lily legit? We’ve gone through the motions of shopping and returns, along with reviewing the actual clothing. Buckle up for one of the most all-encompassing Pink Lily reviews of all time!

P.S. After reading, please be sure to leave your thoughts (a comment, or a click of the helpful/unhelpful button at the end of this post).  Your thoughts are not only valuable to me but to all the readers who come across this post!

Table of Contents

About Pink Lily

In this section of the Pink Lily review, I will go over general brand information, their policies, and more. Keep reading to get the details!

Who is Pink Lily? According to their About page, they are a family-owned business located in Bowling Green, Kentucky and have become one of the fastest-growing retailers in America. Their mission is to inspire women to achieve their best through fashion, positivity, and community. They believe in providing a place for every woman to feel beautiful, empowered, and confident in their true self. As a result, their daily input and engagement have helped shape their product curation, motivating them to always be a better partner to their community.

Brand FAQs

What does Pink Lily sell & do they carry plus sizes? They sell women’s swimwear, dresses, accessories, shoes, tops, and bottoms. They also have a decent selection of kids’ clothing and a small selection for men. Yes, they do carry plus sizes up to 3XL.

Where is Pink Lily located & what is their business address? Their retail store is located in Bowling Green, Kentucky (United States). The address is – 2425 Scottsville Rd #100 Bowling Green, KY, 42101.

Where is Pink Lily’s clothing made & where does their clothing ship from? One item in my order is made in China, and the other is made in the United States. The items are shipped from their warehouse in Bowling Green, Kentucky (United States).

How long has Pink Lily been in business? They have been in business since 2011.

Is Pink Lily a sustainable brand? According to their Philanthropy page, throughout the last few years, Pink Lily has partnered with countless organizations to give back to those in need. For instance, in 2018, they donated over $60,000 in goods to Hope House Ministries and Toys for Tots in Kentucky, as well as $8,663 to the Warren County Humane Society. Based on their efforts in giving back to the community (this includes donating thousands of dollars worth of clothing), I would consider them to be moderately sustainable.

Check out this article by Panaprium which details how to know if a clothing brand is fast fashion, as many companies will not disclose that they are unethical.

Accepted Payments

Shipping Policy

The below times and costs are based on living in the United States. Please refer to their complete policy for all other applicable countries.

  • Processing Time: 1-3 business days
  • Shipping Time: Standard 3-5 business days (Express available)
  • Shipping Cost: Standard $6.95 (under $79) or free shipping (over $79) (Express available)

View Pink Lily’s Full Shipping & Delivery Policy

Return Policy

Pink Lily will accept returns for unworn, unwashed, undamaged, unaltered, or defective merchandise within 30 days from the date the order shipped. Pink Lily offers exchanges for the same item in a different size when notified within the same time period. They accept defective items within 3 days of delivery. When shipping a return, a return label is provided (a $6 shipping fee will be deducted from your refund) and customers should expect to wait up to two weeks for their return to be processed. Your refund will be in the form of store credit.

View Pink Lily’s Full Return & Refund Policy

✅ I reached out to customer support to find out if I could get my refund back to my original payment method instead of store credit. They let me know that as a one-time courtesy, they would refund my original payment method.

Support Info

  • Support Email: [email protected]
  • Support Number: Their retail shop has a phone number, but I don’t see a customer service phone number.
  • Support Hours: Available 24 hours.
  • Support Response Time: Within 24 hours.
    ✅ They have an instant message option. They are offline between 4am – 7am CST.

Social Media

Click on the icons to see Pink Lily’s social media pages.

Pink Lily Site Check

In this section of the Pink Lily review, I will state my findings regarding possible duplicate or copied content on pages that are expected to be unique, using plagiarism-checking software. Here is what was found:

Philanthropy Page

  • Pink Lily is 66.6% identical to (See image below)

❌ GKL Fashion is an online women’s and children’s clothing site. The first paragraph explaining the contents of the page is very similar to Pink Lily’s.

pink lily gkl fashion philanthropy page
pink lily gkl fashion philanthropy page mobile

My Order

In this section of the Pink Lily review, I will go over the details of my order from what I purchased to the return status. Keep reading for more!

Order Summary

I ordered the below items on 3/26/2023. My shipping address is in North Carolina, United States.

  1. Sitting In The Garden Brown Floral Romper
  2. Allie Yellow Straight Leg Jeans

Item: Sitting In The Garden Brown Floral Romper

  • Color: Brown
  • Size: M
  • Subtotal: $52

Item: Allie Yellow Straight Leg Jeans

  • Color: Yellow
  • Size: 29
  • Subtotal: $54

Subtotal $106
Shipping $0.00
Discount $0.00
Taxes $7.69

Total $113.69 USD

pink lily my order desktop
pink lily my order mobile

How I Paid

  • I paid with Paypal.
  • I sent a payment of $113.69 USD to Pink Lily (Jack Riley Investments LLC) ([email protected]).
  • The charge will appear on my credit card statement as “PAYPAL *PINKLILYBOU”.

Email Notifications

I received the following emails from Pink Lily once I placed my order:

  1. Order Confirmed’ email on 3/26. This email contains my order number.
  2. ‘You’ve earned 530 Pink Perks!’ email on 3/26.
  3. ‘Thank you for your first Pink Lily purchase!’ email on 3/27.
  4. ‘Shipment is on the way’ email on 3/30. This contains my tracking number.
  5. ‘Out for delivery’ email on 4/1.
  6. ‘Delivered’ email on 4/1.

How Long It Took To Arrive

  • Order placed on Sun, March 26
  • Order shipped on Thurs, March 30
  • Order received on Sat, April 1

Total time of 6 days

3:40 PM | (My Address)

8:14 AM | (My Address)
On FedEx vehicle for delivery

8:06 AM | (My Address)
At local FedEx facility

Arrived at FedEx location

Departed FedEx location

Arrived at FedEx location

Left FedEx origin facility

Shipment arriving On-Time

Arrived at FedEx location

Picked up

1:04 PM
Shipment information sent to FedEx

What I Received

I received both items in a single package. The package came from a warehouse in Bowling Green, Kentucky (United States).

pink lily package route

Order & Package Images

Click on the thumbnails below to see the whole image.

Return & Refund

  • Return requested: I emailed support to request a return on April 2nd.
  • Return approved: My request was approved on April 2nd, and I was provided a prepaid shipping label.
  • Return package mailed: I mailed the return package on April 5th.
  • Courier and return shipping cost: $6.00 will be deducted from my refund to cover the prepaid label cost. It will be shipped via USPS.
  • Return received by Pink Lily: They emailed me on April 10th letting me know my package was received.
  • Refund received: A refund of $107.69 was sent back to my Paypal on April 11th.

Total time from request to refund: 12 days

(Me) Sun, Apr 2

I’m wanting a full refund. I’m seeing that you only offer store credit. Is that true? I have never shopped somewhere that won’t refund to original payment.

(Pink Lily) Sun, Apr 2

Hey Noelle,

Thank you for contacting Pink Lily. As a one-time courtesy, we will allow you to return the item for a refund. To process your return, please visit the returns portal link here ( Once we receive your return, it will take 1-3 business days to process it, and we will email your refund information. Please let us know if you have any additional questions.

(Me) Sun, Apr 2

How will I know that you will refund the primary payment and not just put store credit in my account? Will there be an option I can select?

(Pink Lily) April 2

No, you should automatically receive the refund up to 5 business days after.

(Me) Sun, Apr 2

Excellent. Is this a one-time courtesy for all new customers? Or just for those who reach out and ask?


End of Emails

❌ Customer support suddenly stopped replying. This was via instant message.

pink lily paypal return wpp1683511416806png
pink lily paypal return mobile

Pink Lily Clothing Reviews

In this section of the Pink Lily review, I will provide my body measurements for reference, along with detailed reviews of the clothing I ordered. Keep reading for more!

female measurements template

Body Measurements


  • Shape– Hourglass
  • Height– 5’5” | 165 cm
  • Weight– 148 lbs | 62.5 kg
  • Dress Size– S-M | 6-8
  • Bottoms Size– M-L | 8-10 | 29-30
  • Top Size– S-M | 6


  • Shoulder– 15.4 in | 39 cm
  • Chest– 36.2 in | 92 cm
  • Arm Length– 22.4 in | 57 cm
  • Waist– 29.9 in | 76 cm
  • Upper Hip– 39.2 in | 99.5 cm
  • Lower Hip– 41 in | 104.1 cm
  • Inseam– 28 in | 71 cm

1) Sitting In The Garden Brown Floral Romper

Description: This Pink Lily romper is brown and features a floral print. It is made of fabric that has no stretch, and has a relaxed fit. The design includes a v-neck with a button closure, pockets, an elastic waistband, and a belt tie. The romper is lined and the size small from shoulder to hem measures 30″. Sandals and sunglasses can be worn with this romper for a complete look.

  • Color: Brown
  • Size: M
  • Cost: $52
  • Quality: The quality is great.
  • Fit: It is the right size, but I might prefer a bigger size.

Click on the thumbnails below to see the whole image.


  • It has a nice weight and feels sturdy.
  • It has an inner lining to prevent it from being see-through.
  • It seems to be constructed well. I don’t see any loose threads or poorly sewn areas.
  • It is made in the U.S.A.!
  • While it is pricey, the quality is overall great.


  • The romper runs ever so slightly short. If you have a longer torso or generally find rompers too short, you may find this an issue. I typically have this problem with rompers, and I will say this one actually fits better than most.
  • I would prefer that the lower half was half a size bigger.

2) Allie Yellow Straight Leg Jeans

Description: These Pink Lily jeans are made of fabric with a slight stretch and feature a fitted style in the hips and thighs. It is a straight-leg style with an unlined design. These jeans can be paired with a sweater and booties for a casual look.

  • Color: Yellow
  • Size: 29
  • Cost: $54
  • Quality: The quality is pretty good.
  • Fit: It fits too small.

Click on the thumbnails below to see the whole image.


  • They feel sturdy and are not extremely see-through (as long as you don’t wear undergarments with bright or overly saturated colors).
  • They have a nice amount of stretch.
  • The front pockets are fairly deep.


  • They are at least 1 size too small (maybe even 2). I am generally a 29-30, and this fits more like a 27-28.
  • The button feels a little bit cheap.

Q&A – My Overall Experience

In this section of the Pink Lily review, I will answer both general and specific questions regarding the company, my order, and my experience as a customer. Keep reading for more!

📦 Order Related

  1. Did the order arrive on time and as expected? Yes, the package arrived within the estimated time frame, and everything in the package is as expected.
  2. Did they let you know when the items shipped and did they provide a tracking number? Yes, they sent me an email letting me know that the order was on the way. This email contained the tracking number.
  3. What is the general quality of the items ordered? Based on the items in my order, I would rate the quality 4 out of 5 stars. The quality of Pink Lily’s clothing is pretty good.
  4. How accurate is the sizing based on the items ordered? I followed the provided size charts and the items somewhat fit as expected. One item was at least 1 size too small, and the other item was the right size, although I may have preferred a size bigger.
  5. Were there any issues or discrepancies with the payment? No, my Paypal was charged the expected amount.
  6. Does the clothing have brand tags and sufficient care label information? Yes, the clothing has Pink Lily brand tags, and both items had standard care labels attached.

📧 Support & Return Related

  1. Was the return request approved? Yes, it was approved. They provided the prepaid shipping label instantaneously via their return portal.
  2. Was customer service helpful and did they offer any return/refund alternatives? Yes, they were helpful in that my refund was handled quickly. However, upon asking additional questions about their policies, they abruptly stopped responding to the instant chat. They also completely ignored a different email I sent weeks later asking more about their Philanthropy. While helpful in resolving my return, they were otherwise unprofessional and unresponsive.
  3. What country is the return address in and what was the return cost? The return address they provided to me is in the United States. $6.00 was deducted from my refund for the prepaid return shipping label.
  4. Was the refund successful? Yes, I received the refund on April 11th.
  5. Did support reach out about any issues with the order? No, there weren’t any issues with the order.

🌐 Company & Site Related

  1. Are they sustainable? Due to their efforts in charity work, which includes large monetary and material donations (including toys, clothing, etc.), I believe they are moderately sustainable.
  2. Are their prices fair and are they affordable? Based on the items I ordered, I think their prices are fair for the quality. The clothing is overall affordable. The average cost of a top (based on their best-selling list) is around $29.
  3. Is there anything important to know regarding any of their policies? They state that they only refund in the form of store credit, however, according to their customer support, they offer a one-time courtesy refund back to your original payment.
  4. Do they offer free shipping and other discounts? Yes, they offer free shipping for over $79. I do not see any coupons available.

Final Verdict

In this section of the Pink Lily review, I will answer whether this company is legitimate and if I recommend that others shop here. Keep reading for more! Note: If my purchased items arrive, I am able to return the items successfully, and I receive a refund in the agreed-upon amount, I am deeming the company legitimate.

Is Pink Lily Legit or a Scam?

Based on my experience, they are legitimate. I paid for my items, received them within the estimated time frame, completed a return, and received a refund in the expected amount. The time range for the entire process from the purchase date to the refund date is March 26th to April 11th.

Do I Recommend Pink Lily?

  • If you are looking for affordable, good-quality, and moderately sustainable clothing: Yes, I recommend Pink Lily.

Although my shopping experience with them is deemed ‘legitimate’, and has overall been positive, always shop with caution.

Have a Brand Review Request?

Know of any online women’s clothing brands or shops that you would like to see a review on? Please let me know here!

Thank you for dropping in and reading this post! Please feel free to comment below, and if you find this Pink Lily review helpful, I would appreciate it if you subscribed to the weekly newsletter, and shared this post!

Share This Post

Notify of
Inline Feedbacks
View all comments

Stay Updated on the Latest Posts!

Was this article helpful?
Scroll to Top