Is CherieDay Legit? Here Is Why You Should Stay Away

Status: Review Complete

Let’s address the main question. Is cherieday.com (the dress-focused clothing shop) a legit website? The short answer is no, they are a SCAM. In this 100% unbiased and detailed review (I am NOT paid to write this), I will share my purchase and return experience, my thoughts on their clothing, and my observations and research regarding their brand and website. Keep reading for more!

Table of Contents

cherieday website 2024
Screenshot of cherieday.com (2024)
cherieday website 2024 mobile
Screenshot of cherieday.com (2024)

My First Impression

I am always on the hunt for scams, and it is in my nature to be skeptical UNTIL I’m proven wrong. Here are some notable red flags I’ve come across after digging around their site: 

  1. They have emojis in some of their category titles.
  2. Their banner images look quickly thrown together and low-effort. Some of them also contain outdated information.
  3. Their logo at the top left is very small.
  4. They use several different font sizes across their website.
  5. Their product images look Photoshopped, and the image styles are inconsistent.
  6. Their product names are heavily keyword-stuffed.
  7. They have a lot of variety in pricing. Some end in .20, .00, .90, .29, etc.
  8. All products that have reviews are all 5 stars.

There are many more red flags that I left out and undoubtedly missed. This is just my initial overview of the shop’s website – keep scrolling for a deeper dive!

About CherieDay

Are They Sustainable?

No, they are not sustainable. They explicitly state on their About page that they sell fast fashion, which isn’t a sustainable model. Check out this article What Is Fast Fashion, Anyway? by the good trade to learn more about fast fashion, sustainability, and how to spot it from a mile away!

Where Are They Located?

According to a customer support email and the Internet Archive, they are/were located in Singapore, France, and China. They are/were located at the following addresses:

  • [Archived Address] 37 rue des Mathurins, Paris (France / NOVA SILK ROAD SARL)
  • [Archived Address] Haiguang Building, No.33 Shuixian Road, Siming District, Xiamen (China)

Additionally, according to the Page Transparency section of their Facebook page, their business page is run by managers primarily located in China. I believe this is where they are really based.

Where Do They Ship From?

According to my tracking information, my order was originally shipped from China. I received my order from distribution centers in Kentucky and Florida (United States).

Business/Domain Info

  • According to the Internet Archive, their legal business name is/was NOVA SILK ROAD SARL.
  • The website cherieday.com was registered in September 2019.

Policy/Product Info

The below info is accurate as of this post’s publish date. For the most current and updated info, please check their website.

  • Shipping is free over $79.
  • Returns are allowed within 30 days of delivery. Gift cards cannot be returned.
  • They carry standard and extended sizes from XXS to 5XL.
  • They sell their items wholesale.

CherieDay Review & Order Details

I ordered the below items on 10/10/2023 to my address in North Carolina (United States). I paid a total of $179.05 to CherieDay (service@cherieday.com) via PayPal. The charge appears on my credit card statement as “PAYPAL *CHERICUMG”. View Order Confirmation 

1) V-Neck Half-Sleeve Floral Maxi Dress

Brand Label: Unknown

Color/Size/Cost: Gray / S / $47.50

Country: Made in China

Material: Different materials are listed in two places:

  • Product page- “Cotton”
  • Care label-
    • (Shell) 100% Cotton
    • (Lining) 97% Polyester / 3% Spandex
cherieday lace dress comparison2

Fit: I ordered based on the size guide provided, and it fits one size too big. View my Body Measurements for size reference.

Quality: In my opinion, the quality is mediocre. The lining feels like a stretchy Halloween costume material, and the outer lace is thin and flimsy. I can also see loose threads in various places, and some areas aren’t sewn well.  See my Quality Comparison & Rating Chart to know my current quality-rating standards.

Value: It is NOT worth the price I paid.

2) Casual Cable-Knit Cardigan Sweater

Brand Label: Unknown

Color/Size/Cost: Gray / S / $31.99

Country: Unknown

Material: The product page states “Polyester”.

cherieday cardigan comparison2

Fit: I ordered based on the size guide provided, and it fits well. Although, it looks at least a foot longer on the model! View my Body Measurements for size reference.

Quality: In my opinion, the quality is mediocre. Many areas are sewn poorly with threads sticking out, none of the seams are sealed/closed properly, the bottom hem is crooked, and many of the seams aren’t aligned/sewn together well, creating weird points (the edges of the garment should be straight and even all around). See my Quality Comparison & Rating Chart to know my current quality-rating standards.

Value: It is NOT worth the price I paid.

3) Short-Sleeve Floral Denim Shirt-Dress

Brand Label: Unknown

Color/Size/Cost: Blue / S / $52.28

Country: Made in China

Material: Different materials are listed in two places

  • Product page- “Denim”
  • Care label- 100% Polyester
cherieday denim dress comparison2

Fit: I ordered based on the size guide provided, and it fits loosely, but well. View my Body Measurements for size reference.

Quality: In my opinion, the quality is mediocre. The buttons and buttonholes are sewn poorly, the buttons are plastic, the seams in the pockets are unfinished and sewn poorly, and the inside of the garment has a lot of loose threads. See my Quality Comparison & Rating Chart to know my current quality-rating standards.

Value: It is NOT worth the price I paid. How bold of them to call this a ‘denim’ dress when it is entirely polyester (it feels like a thin, but decent-quality tablecloth)!

Shipment Info

I received three items in two packages at my address in North Carolina (United States). The packages came from warehouses/distribution centers in the United States. I was provided a tracking number.

Packages Shipped From:

  • 1200 Worldwide Blvd., Hebron, KY 41048 (United States)
  • 1624 Northwest 82nd Avenue, Doral, FL 33126 (United States)

Shipping Timeline:

  • I placed my order on Tues, October 10th
  • My order shipped on Thurs, October 12th / Sat, October 14th
  • I received my package on Fri, October 20th / Wed, October 25th

Total time of 15 days (to receive the complete order)

Return & Refund Info

I emailed support (service@cherieday.com) to request a full return on October 25th. My request was approved two days later on October 27th, and I was provided with the return address. I mailed the package on October 30th via USPS and paid a total of $7.08.

Provided Return Address: 630 New County Rd. Suite 3, Secaucus, NJ 07094 (United States)

I received a full refund of $169.06 (minus the initial shipping fee) in three separate parts. The out-of-stock item was refunded on November 5th, and the rest of the refund was provided in two parts on November 27th. I received the complete refund 28 days after I mailed the package. – View Refund Receipt

Customer Service Experience

Responsiveness

They responded to each of my emails within a day. However, I had to ask for the return address THREE TIMES before they gave it to me.

Shipping

Support did not notify me of an out-of-stock item. I found this out after emailing them. 

Return

They provided me with the following return/refund options:

  • First Email:
    1. “…we refund you $40 to your original payment account and you keep the item/s without return?”
    2. “…how about you keep the item without return/ exchange and we offer you a $132 gift card?”
  • Second Email: “…is it acceptable for us to refund you half of the exact price you paid for the item/s, i.e. $66 in total, and then you keep the item/s?”
  • Third Email: “…how about we refund you a total of $79, almost 70% of the price you paid, and you keep the items?”

I rejected all offers and moved forward with a standard return/refund back to my original payment. They asked that I write my order # and product IDs on paper, include it in the package, and email them the tracking number.

Refund

I followed up on the status of the refund 28 days later on 11/27 (I mailed the package on 10/30). I got the refund the same day.

Is CherieDay Legit or a Scam?

‘Sister’ Sites

Read this List of Online Stores that I suspect the owner of Cherieday also owns and operates. I put this list together using plagiarism tools like Copyleaks (premium), and by looking for clues like identical landing pages, matching site logos, PayPal merchant names (if there are similarities to my other orders), business addresses, site layouts, etc.

Reverse Image Search

Based on my findings, it appears that Cherieday steals product photos from brands like Soft Surroundings (and undoubtedly many more). Here is an example of a dress from Soft Surroundings ($99), used on Cherieday’s site ($43.18):

cherieday softsurroundings dress comparison

Website/Company Search

No suspicious information (such as lawsuits or alerts from the Better Business Bureau) was found.

Do I Recommend This Shop?

Based on my experience, this company is a SCAM and I would avoid shopping here. Here are 2 reasons why:

  1. They use stolen product images from brands like Soft Surroundings.
  2. Two of the items in my order have inaccurate material information on their product pages.

Additionally, they didn’t notify me of the out-of-stock item, all of the clothing in my order is mediocre in quality and MUCH too expensive, and each one is sewn poorly. So, although you may find an item or two that are okay, they are not worth your money or time considering their deceitful business practices.

To wrap up this post, regardless of my experience, be sure to read as many customer reviews as possible. If you found this post helpful in your search for Cherieday reviews, please consider sharing this with your friends and commenting (via Reddit) below. Thank you very much for your support and readership!

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Click the ‘View more on Reddit’ or ‘View comments’ button below to go to this review’s discussion page. I encourage you to write a comment or read others’ comments if available!