Is Echoine a Legit Site? Find Out If They’re Worth It

Status: Review Complete

Let’s address the main question. Is echoine.com (the women’s clothing shop) a legit website? The short answer is yes, they are legitimate. I received my clothing order and successfully returned everything for a refund. Now the biggest question is, would I shop here again?

In this honest and detailed review, I will share my purchase and return experience, my thoughts on their clothing, brand information/research, and my final verdict/recommendation. Keep reading for more!

Table of Contents

About Echoine

Is Echoine sustainable?

No, they likely are not. They don’t state anything on their site regarding efforts in sustainability

I can confirm, however, that my items arrived in 99% compostable packaging.

Check out this article, 13 Easy Ways To Know If A Brand Is Fast Fashion by Panaprium, for tell-tale signs of a fast fashion company.

Where does Echoine ship from?

According to my tracking information, my order was originally shipped from China. I received my order from a distribution center in Illinois (United States).

Additionally, customer support let me know that they have warehouses in U.S. and Asia.

More Shop Details

echoine website circa 2016
Screenshot of echoine.com circa 2016 (the oldest version of the site I could find)

Business Details

  • According to their Terms of Service page and the Internet Archive, they are/were affiliated with the following legal business names:
    • LANGHO TRADE LIMITED
    • [Archived Name] JAMYA LIMITED
    • [Archived Name] Yingnuo (Xiamen) Import and Export Trade Co., Ltd.
  • According to the Internet Archive, they are located in the United Kingdom and China. They are/were located at the following addresses:
    • [Archived Address]  Falcon Drive, Cardiff, Mid Glamorgan, CF10 4RU, United Kingdom (JAMYA LIMITED)
    • [Archived Address]  Room 617, No.7, Fanghu Xi Er Road, Huli District, Xiamen, China. 361000 (Yingnuo (Xiamen) Import and Export Trade Co., Ltd.)
  • According to the Page Transparency tab of their Facebook page, most of their page managers are located in China.
  • Read this List of Online Stores that I suspect the owner of Echoine also owns and operates. I put this list together using plagiarism tools like Copyleaks (premium), and looking for clues like identical landing pages (About Us, Contact, Return Policy, Shipping, etc.), matching Google site logos, PayPal merchant names (if there are similarities to my other orders), business addresses, site layouts, etc.

Policy & Program Details

  • They offer free shipping over $24.99.
  • Returns:
    • They allow returns within 30 days of the purchase date.
    • Non-returnable items include beauty products, gift cards, bodysuits, lingerie sets & sleepwear, swimwear, underwear (including women’s shapewear and body shapers), Final Sale items (30% off or more), and Outlet items.

Product Details

Domain Details

  • The website echoine.com was registered in August 2015.
  • According to the Internet Archive, they used the store name ‘HotsaleWear’ and not ‘Echoine’. Also, that image of the woman in the swimsuit is a stolen Victoria’s Secret photo. 

Echoine Review and Order Details

I ordered the below items on 10/10/2023 to my address in North Carolina (United States). I paid a total of $184.41 to Echoine (hello@echoine.com) via PayPal. The charge appears on my credit card statement as “PAYPAL *ECH7FBW”. View Order Confirmation 

1) Hoodie Color-Block Ruched Dress

Brand Label: Unknown

Color/Size/Cost: Gray / L / $42.99

Country: Made in China

Material: 95% Polyester / 5% Elastane.

echoine jacket dress comparison

Expectation: It is exactly what I was expecting in terms of overall appearance.

Quality: In my opinion, the quality is bad but wearable. See my Quality Comparison & Rating Chart to know my current quality-rating standards.

Fit: I ordered based on the size guide provided, and it fits well. View my Body Measurements for size reference.

Keep or Return: I would return this Echoine dress.

While the dress looks cute at a glance, it is WAY too expensive for the quality. I also see stains on the inside zipper, lots of loose threads, and parts of the zipper (the ones on the arms) that should have been trimmed or tucked in, but were just lazily folded and sewn over. Also, when you raise your arms, you feel squeezing/tightening where the zippers are.

2) Knit Zip Crop-Top & Pants Set

Brand Label: Unknown

Color/Size/Cost: Wheat / M / $52.99

Country: Made in China

Material: Different materials are listed in two places:

  • Product page- ‘Knit / Polyester’
  • Care label- 24% Polyester / 22% Nylon / 51% Viscose
echoine knit set comparison

Expectation: It is VERY different from what I was expecting in terms of overall appearance. The color is a different shade of blush/pink, the material texture looks different, and the top is dramatically different length-wise.

Quality: In my opinion, the quality is terrible and unwearable. See my Quality Comparison & Rating Chart to know my current quality-rating standards.

Fit: I ordered based on the size guide provided, and the top fits about 2 sizes too big, and the bottoms fit at least 1 size too small. View my Body Measurements for size reference.

Keep or Return: I would return this Echoine knit set.

It is sewn crookedly and terribly (especially the center seam of the bottoms), the top zipper is not sewn cleanly (the base sticks out from the bottom), it is an atrocious fit for my body, and is DISGUSTINGLY expensive for the quality.

3) Cold-Shoulder Bead Midi Dress

Brand Label: Unknown

Color/Size/Cost: White / L / $38.99

Country: Made in China

Material: 100% Polyester

echoine dress comparison

Expectation: It isn’t what I was expecting in terms of overall appearance. The blue dotted lines are much more prominent-looking in person, and the neck is much higher up to my face. As a side note, I unintentionally did not wear the shoulder straps properly.

Quality: In my opinion, the quality is bad but wearable. See my Quality Comparison & Rating Chart to know my current quality-rating standards.

Fit: I ordered based on the size guide provided, and it fits well. View my Body Measurements for size reference.

Keep or Return: I would return this Echoine dress.

While the fit is decent and I like the comfortable stretch of the material, it is see-through, the inside edges have weird yellow marks all over the place, there are loose threads everywhere, and it is too expensive for the quality.

4) Ripped Denim Shorts

Brand Label: Unknown

Color/Size/Cost: Blue / XL / $36.99

Country: Made in China

Material: 65% Cotton / 35% Polyester

echoine shorts comparison

Expectation: They are VERY different from what I was expecting in terms of overall appearance. The ripped areas, the material, the thread color, and the wash look WILDLY different in person.

Quality: In my opinion, the quality is terrible and unwearable. See my Quality Comparison & Rating Chart to know my current quality-rating standards.

Fit: I ordered based on the size guide provided, and it fits at least 1-2 sizes too big. View my Body Measurements for size reference.

Keep or Return: I would return these Echoine shorts.

These are some of the worst-fitting, lowest-quality shorts I have ever seen. They are paper thin, flimsy, look NOTHING like the product image, are sewn crookedly, have tons of loose threads, and are too expensive. Frankly, no amount of money would make these a good deal.

Shipment Info

I received four items in one package at my address in North Carolina (United States). The package originated from China, and I received it from a distribution center in the United States. I was provided a tracking number through YunExpress.

Package Shipped From: 1055 Sesame St., Franklin Park, IL 60131 (United States)

Shipping Timeline:

  • I placed my order on Tues, October 10th
  • My order shipped on Thurs, October 19th
  • I received my package on Tues, October 31st

Total time of 21 days

Their shipping policy states up to 17 business days (including processing time) for standard U.S. shipping.

Return & Refund Info

I emailed support (hello@echoine.com) to request a full return on October 31st. My request was approved two days later on November 2nd, and I was provided with the return address. I mailed the package on November 4th via UPS and paid a total of $6.93.

Provided Return Addresses (either one): 

  • 385 Chateau La Salle, San Jose, CA 95111 (United States)
  • 114 Deanna Green Ln, Midway, FL 32343 (United States)

Return Instructions:

  1. Once the package is ready with the label, please provide a photo.
  2. Please mail the package to one of the provided return addresses using your local courier.
  3. Pleaser provide the return tracking number.

I received a full refund of $184.41 on December 12th. I received it 38 days after I mailed the package. – View Refund Receipt

Customer Service Experience

General Responsiveness

They responded to each of my emails within a day, and promptly provided the return addresses.

Return Details

They provided me with the following return/refund options:

  • “…a gift card equivalent to 60% of the amount you paid for the order if you decide to keep the items.”
  • “…return the items for an exchange/refund.”

Refund Details

I followed up on the refund 34 days after shipping the return. They asked me for the tracking number, the names of the items that I returned, and if I wanted to exchange them or get a refund. I told them to reference the entire email chain, as this was all redundant information and repeated requests.

Is Echoine Legit or a Scam?

Similar Sites & Analysis

Reverse Image Search:

Based on my findings, there are MANY other small boutiques/online shops/marketplaces that appear to sell many of the same items as Echoine.

Possible reasons for this include the use of the same suppliers, this shop operating as a wholesaler or marketplace, the same owner operating multiple stores and/or selling on multiple platforms, the use of stolen images, etc.

With that being said, I found several of the same products on Amazon, Walmart Marketplace, AliExpress, etc. for much cheaper. For example, I found the below dress for $39.99 on Echoine, and $24.99 on Walmart Marketplace. Based on the reverse image search results, I believe these are identical/near-identical items offered at different prices (as opposed to one being a cheap-quality version of the other).

echoine walmart price comparison

I highly recommend doing Reverse Image Searches when shopping online for price and quality checking purposes. You might be surprised at what you find!

Website/Company Search:

No suspicious information (such as lawsuits or alerts from the Better Business Bureau) was found.

Do I Recommend This Shop?

Based on my experience, they are a legitimate shop. I paid for my items, received them within the estimated time frame, successfully completed a return, and received a full refund.

With that being said, I personally would not shop here again.

Here are my 5 reasons why:

  1. The clothing is DISGUSTINGLY overpriced for the quality.
  2. The quality is subpar. A lot of flaws in the sewing of the garments, loose threads, areas that needed to be cut that were left in excess and sewn over, see-through fabric, etc.
  3. The shorts are an absolute disgrace! The product image for these is some of the worst false advertising I’ve experienced.
  4. The shipping time is lengthy. It took 3 weeks to get everything.
  5. The refund took over a month. I had to follow up with them. If I didn’t, I probably STILL wouldn’t have the refund.

Overall, my experience was BAD and the clothing is very disappointing. I would avoid this shop if I were you!

HOWEVER, if you still want to give this brand a try and see for yourself (at a lower risk and more conveniently), check out Echoine’s Amazon Storefront

To wrap up this post, regardless of my experience, be sure to read as many customer reviews as possible. If you found this post helpful in your search for Echoine reviews, please consider sharing this with your friends and commenting (via Reddit) below. 

Thank you very much for your support and readership!

Take care,

– Noelle

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Click the ‘View more on Reddit’ or ‘View comments’ button below to go to this review’s discussion page. I encourage you to write a comment or read others’ comments if available!