Is Modlily Legit? A Comprehensive Review Worth Reading

Status: Review Complete

Thinking about buying that cute bikini on modlily.com? Look no further, we’ve got you covered with the answer to the million-dollar question: Is Modlily a legit company? The quick answer is yes, they are a legitimate company. I received my order, returned everything, and got a refund. But, would I shop here again?

In this all-encompassing review, we will dive right in, from my shopping experience (from order to return) to my honest opinion of their clothing to brand information. Keep reading for the details!

Before you continue, be sure to join my subreddit r/ClothingShopReviews! This subreddit is dedicated to helping each other avoid scams, exchanging information/research, asking questions, discussing positive/negative clothing shopping experiences, and sharing/discovering amazing clothing shops. Visit the casual thread Warmth & Latte, grab a virtual cup of coffee, and say hi!

Table of Contents

About Modlily

What is Modlily?

They are an online women’s clothing company that launched in 2009. Their mission is to offer a wide range of fashion that features the latest looks at affordable prices. They allegedly have their own designer and factory to ensure their clothes are of quality and use professional photographers and models for their products. They also claim that each item is fairly represented in their product images, so the customers’ expectations are never let down.

Is Modlily sustainable?

No, they likely are not. They don’t state anything on their site regarding efforts in sustainability, or ways that they give back to the community.

Read this article, 13 Easy Ways To Know If A Brand Is Fast Fashion by Panaprium, for tell-tale signs of a fast fashion company.

Where is Modlily located?

According to their Terms of Use page and Facebook page, they are located in Hong Kong. They are located at the following places:

  • ROOM 01, 21/ F, PROSPER COMMERCIAL BUILDING, 9 YIN CHONG STREET, KOWLOON, H.K
  • 上海市 上海市, 201026 China

Where does Modlily ship from?

According to my tracking information, my order was originally shipped from overseas (likely China). I ended up receiving my order from a distribution center in New Jersey (United States).

Where is Modlily clothing made?

My items were made in China.

More Shop Details

modlily website circa 2015
Screenshot of modlily.com circa 2015
  • The website modlily.com was created in October 2014.
  • According to their Terms of Use page, Facebook page, and marketing emails, they are affiliated with the following legal business names:
    • HONGKONG YUZHEN E-COMMERCE CO., LIMITED 2409809
    • 上海胜铠科技有限公司 (translates to Shanghai Shengkai Technology Co., Ltd.)
    • Modlily Co., LIMITED
  • Read this List of Online Stores that the owner of Modlily most likely owns as well. This list has been compiled using clues like matching Google site logos, PayPal merchant names, business addresses, site layouts, etc.
  • They have a points program called M Points.
  • They offer free US shipping over $69.
  • They allow returns within 30 days of delivery. The original shipping and insurance fees are non-refundable if returned for a refund. A US$9.99 shipping and handling fee will be deducted from your refund for using their return label.
  • The following items are not returnable: Beach blankets, swimming rings, sunglasses, jewelry, hair accessories, items marked as “No returns or exchanges”, Flash Sale items, and Final Sale items.
  • They offer plus sizes up to 3X.

Modlily Review and Order Details

I ordered the below items on 6/2/2023 to my address in North Carolina (United States). I paid a total of $100.50 to Modlily.com (service@modlily.com) via PayPal. The charge appears on my credit card statement as “PAYPAL *MODLILY COM”. View Order Confirmation 

1) Split Leaf-Print Belted Maxi Dress

  • Color, Size, and Cost: Pink / M / $34.98
  • Country: Unknown
  • Material: The product page states 100% Polyester.
modlily dress comparison

Expectation: It is what I was expecting, for the most part, in terms of overall appearance. The belt looks like it sits a bit higher on the model.

Quality: In my opinion, the quality is okay. See my Quality Comparison & Rating Chart to know my current quality-rating standards.

Fit: I ordered based on the size guide provided, and it technically fits, but not for a curvy body. View my Body Measurements for size reference.

Keep or Return: I would return this Modlily dress.

The material is kind of scratchy, semi low-quality, and it is not a good fit for my curvier body shape as it is more of a straight fit. Also, I see some loose threads in various places.

2) One-Piece Swimwear

  • Color, Size, and Cost: Black / M / $28.98
  • Country: Made in China
  • Material: Different materials are listed in two places:
    • Product page- 88% Nylon / 12% Spandex
    • Care label- 82% Polyester / 18% Spandex
modlily monokini comparison

Expectation: It is exactly what I was expecting in terms of overall appearance.

Quality: In my opinion, the quality is okay. See my Quality Comparison & Rating Chart to know my current quality-rating standards.

Fit: I ordered based on the size guide provided, and it fits well. View my Body Measurements for size reference.

Keep or Return: I would keep this Modlily swimsuit!

Though not the highest-quality one-piece, it is really pretty, fits well and the price is great.

3) Mesh High-Waisted Tropical-Plants-Print Bikini Set

  • Color, Size, and Cost: Coral / M / $31.98
  • Country: Made in China
  • Material: Different materials are listed in two places:
    • Product page- 82% Nylon / 18% Spandex
    • Care label- 82% Polyester / 18% Spandex
modlily bikini comparison

Expectation: It is not what I was expecting in terms of overall appearance. The top fits very differently than it does in the product image.

Quality: In my opinion, the quality is mediocre. See my Quality Comparison & Rating Chart to know my current quality-rating standards.

Fit: I ordered based on the size guide provided, and it is the right size, but it doesn’t fit my body shape well. View my Body Measurements for size reference.

Keep or Return: I would return this Modlily swimsuit.

It is not a great fit for my body shape (the upper waistband fits a bit tightly while everywhere else fits okay), and the top looks a bit ugly in person. The center where it is sewn together is not placed well, hence the weird look to it. The bottoms also aren’t double-lined.

Shipment Info

I received three items in one package, and the package came from a warehouse in the United States. I was provided a tracking number.

Package Shipped From- 371 Little Falls Rd. STE 4, Cedar Grove, NJ 07009

  • Order placed on Fri, June 2nd
  • Order shipped on Fri, June 2nd
  • Order received on Tues, June 8th

Total time of 6 days

Note: Their shipping policy states up to 19 days (including processing time) for standard U.S. shipping.

Return & Refund Info

I completed a return request for all items via their return portal on June 8th. It was instantaneously approved, and I was provided a prepaid return label (they will deduct $9.99 from my refund). I mailed the package on June 9th.

I received a full refund of $85.95 (full refund minus the prepaid shipping label fee and shipping insurance) on June 27th. I received the refund eighteen days after mailing the package. – View Refund Receipt

Provided Return Address– 371 Little Falls Rd. STE 4, Cedar Grove, NJ 07009

Support Experience

  • They offer full store credit as an alternate refund option. If you move forward with a regular refund back to your original payment method, they deduct a $9.99 shipping fee.
  • I reached out to them via instant chat. I asked them about an address in China that I found connected to their site, and their response was “what??”. Very unprofessional communication.

Is Modlily Legit or a Scam?

In this section of the review, I will check their site for originality, discuss any suspicious information found, answer whether this company is legitimate or not, and let you know my recommendation. Keep reading for more! 

Similar Sites & Analysis

According to Copyleaks (premium), the below plagiarism is detected:

Additional Notes:

  • Most of the product images look to be partially AI-generated. This is terribly disingenuous ESPECIALLY since they state on their About page, “…capture the details of every style for you to preview before you make a purchase decision”. 

Do I Recommend This Shop?

Based on my experience, they are a legitimate site. I paid for my items, received them within the estimated time frame, successfully completed a return, and received a full refund (minus the original shipping insurance cost and prepaid return label fee).

With that being said, I personally would not shop here again.

While the clothing is pretty affordable, the quality is acceptable, the shipping was fast, and the return was easy, I question the honesty of their company. They use a lot of AI-generated/edited images which I find do not fairly represent the clothing, and I found several instances of mismatching material compositions. They specifically list Nylon on the product pages (for the two swimsuits as an example), only for me to find out they are actually made with polyester (nylon is a better quality material). This leads me to believe they make their products seem better than they are through deception.

To wrap up this review, regardless of my experience, be sure to read as many customer reviews as possible. If you found this post helpful in your search for reviews on Modlily, please consider sharing and commenting (via Reddit) below. Have a great day!

– Noelle

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