Is Ever-Pretty Legit? A Budget Dress Shop Review

Status: Pending Refund

You’re considering purchasing a wedding or prom dress from ever-pretty.com, but you’re not quite sure if they are trustworthy and/or good quality, right? With the internet filled with scams, it’s understandable. You’re in luck though, because here you’ll find a truthful review. Without further ado, let’s answer your main concern: Is Ever-Pretty a legit site? The short answer is yes, they seem to be a legitimate website. I received my order, was approved for a return, and mailed the package. Assuming the refund process is smooth, would I shop here again?

In this post, I will share with you my purchase and return experience, my thoughts on their clothing, and brand information. Keep reading for more!

Before you continue, be sure to follow my Facebook page and join my subreddit r/ClothingShopReviews! This subreddit is dedicated to helping each other avoid scams, exchanging information/research, asking questions, discussing positive/negative clothing shopping experiences, and sharing/discovering amazing clothing shops. Come say hello!

Table of Contents

About Ever-Pretty

What is Ever-Pretty?

They are an online women’s dress shop, with a focus on formal events. Initially establishing their presence in the European market, they expanded to the US in 2011. Offering a wide range of affordable styles and colors, from evening gowns to bridesmaid dresses, they also provide custom-sized services to ensure every woman finds her perfect dress.

Is Ever-Pretty sustainable?

No, they likely are not. They don’t state anything on their site regarding efforts in sustainability.

Check out this article, 13 Easy Ways To Know If A Brand Is Fast Fashion by Panaprium, for tell-tale signs of a fast fashion company.

Where is Ever-Pretty located?

According to their About page and the Internet Archive, they are/were located in the United States, United Kingdom, and China. They are/were located at the following addresses:

  • 16721 Noyes Avenue Irvine, CA 92606 (EVER PRETTY GARMENT INC.)
  • 29 Harley Street, London, United Kingdom, W1G9QR (EVER PRETTY FASHION CORPORATION LTD.)
  • [Archived Address]  Room 1901/1902, Building 2, No. 888 Chenghu Road, Changqiao Street, Wuzhong, Suzhou, China, 215000 (SUZHOU KAIDILISHA Network Information Technology Co., Ltd.)
  • [Archived Address]  Flat/RM A27, 9/F Silvercorp, TNT’L Tower 707-713, Nathan RD, Mongkok KLN, 999077, HK (歐琳貿易有限公司)
  • [Archived Address]  Floor 7, Lifeng Building Village Shegang Humen Town,523900, Guangdong, China (KATY GARMENT FACTORY)

Since the Page Transparency section of their Facebook page states that most of their page managers are located in China, I believe this is their home base/headquarters.

I will only include the older/archived business address(es) if it is within 2-3 years of the current date (since companies can change locations). This could be helpful to know if you’re considering shopping at a ‘shadier’ company.

Where does Ever-Pretty ship from?

My order shipped to me from a warehouse/distribution center in California (United States).

Where are Ever-Pretty dresses made?

All of the dresses in my order were made in China.

More Shop Details

ever pretty website circa 2006
Screenshot of ever-pretty.com circa 2006 (the oldest version of the site I could find)

Business Details

  • According to their About page and the Internet Archive, they are/were affiliated with the following legal business names/companies:
    • EVER PRETTY GARMENT INC.
    • EVER PRETTY FASHION CORPORATION LTD.
    • [Archived Name] SUZHOU KAIDILISHA Network Information Technology Co., Ltd.
    • [Archived Name] KATY GARMENT FACTORY
    • [Archived Name] 歐琳貿易有限公司 (translates to Olin Trading Co., LTD.)

As previously stated, I will only include the older/archived business name(s) if it is within 2-3 years of the current date (since companies can change names/affiliations). 

Statements & Press Details

  • They are featured/listed as vendors on Wedding Chicks, and Carates & Cake.

Policy & Program Details

  • They have a rewards program where you can sign up to access exclusive rewards/discounts.
  • They offer free shipping over $80.
  • They allow returns within 30 days of delivery.
  • Custom dresses/items are not returnable.

Product Details

  • They carry standard and plus sizing from S to 4XL (2-30). They also offer custom sizing.
  • Fun fact, according to the Internet Archive, it appears they primarily sold contact lenses, dresses, and other fashion accessories when they began.

Domain Details

  • The website ever-pretty.com was registered in October 2005.

Ever-Pretty Review and Order Details

I ordered the below items on 1/14/2024 to my address in North Carolina (United States). I paid a total of $183.48 to Ever Pretty Garment Inc (alisaus@ever-pretty.com) via PayPal. The charge appears on my credit card statement as “PAYPAL *EVER PRETTY”. View Order Confirmation 

1) Maxi Long Elegant Ethereal Tulle Evening Dress

Brand Label: Ever-Pretty

Color/Size/Cost: Dusty Blue / 10 / $58.50 (Sale Price)

Country: Made in China

Material: 100% Polyester

ever pretty tulle dress comparison

Expectation: It is exactly what I was expecting in terms of overall appearance.

Quality: In my opinion, the quality is okay. See my Quality Comparison & Rating Chart to know my current quality-rating standards.

Fit: I ordered based on the size guide provided, and it fits one size too big. View my Body Measurements for size reference. Please note that I am wearing 3.5 in/8.9 cm heels.

Keep or Return: I would return this Ever-Pretty tulle dress.

I first want to point out that for a formal dress that could be worn to a prom or wedding, this is not bad at all for under $60. At that price/budget, I don’t expect extravagance or excellent quality. It’s double-layered, the embroidery details look pretty, the style is nice, and it is comfortable enough.

With that being said, it is both too big and objectively not the best quality. It feels cheap to the touch, the outer mesh material feels rough and a bit scratchy, and the small rhinestones on the bust are cheap-looking.

2) A-Line Pleated Chiffon Tie-Waist Evening Dress

Brand Label: Ever-Pretty

Color/Size/Cost: Purple Orchid / 8 / $39.99

Country: Made in China

Material: 100% Polyester

ever pretty chiffon dress comparison

Expectation: It is exactly what I was expecting in terms of overall appearance.

Quality: In my opinion, the quality is okay. See my Quality Comparison & Rating Chart to know my current quality-rating standards.

Fit: I ordered based on the size guide provided, and it fits half to one size too big. View my Body Measurements for size reference. Please note that I am wearing 3.5 in/8.9 cm heels.

Keep or Return: I would return this Ever-Pretty chiffon dress.

As with the previous dress, I want to point out that for a formal dress that could be worn to a prom or wedding, this is not terrible for under $40. At that price/budget, I don’t expect extravagance or excellent quality. It’s double-layered, has nice details, and is comfortable enough. There are some flaws with this dress, however, that I personally can’t/am not willing to make work.

Firstly, it is not the right size. The bottom half fits okay but the bust is very roomy. Secondly, it is incredibly static-inducing. I do not want to deal with ‘making this work’ if I want to feel good at a formal event. Thirdly, it feels thin and flimsy all over. And finally, the pads in the bust sit 1-2 inches too high. Unfortunately, they are sewn in, and the only way to fix this would be to cut and re-sew the pads. With these issues, I’d rather bump up my budget to $60 and get a dress that is easier to deal with.

3) Spaghetti Strap Mermaid Pleated Deep V-Neck Wedding Dress

Brand Label: Ever-Pretty

Color/Size/Cost: White / 8 / $84.99

Country: Made in China

Material: 

  • Shell- 95% Polyester / 5% Elastane
  • Lining- 100% Polyester
ever pretty wedding dress comparison

Expectation: It is exactly what I was expecting in terms of overall appearance.

Quality: In my opinion, the quality of the material is decent. However, it is not designed/made well since it is somewhat see-through.  See my Quality Comparison & Rating Chart to know my current quality-rating standards.

Fit: I ordered based on the size guide provided, and it fits 1-2 sizes too big. View my Body Measurements for size reference. Please note that I am wearing 3.5 in/8.9 cm heels.

Keep or Return: I would return this Ever-Pretty mermaid wedding dress.

I think most women would agree that no matter the budget, a wedding dress should at least look good from a distance. Well, as much as I want to like this dress for under $100, it unfortunately falls short in a critical way. Since most wedding dresses are white, I would expect a shop that specializes in bridal gowns to make sure their dresses aren’t see-through! It is double-layered, but they either need to make it triple-layered or need to use a thicker material. Additionally, the material is cheap-feeling (it is quite stretchy which is a bit odd). This is something I could overlook if it weren’t see-through.

Just to throw in a few pluses, I love the mermaid style, and the fact that you can go braless!

Shipment Info

I received three items in one package at my address in North Carolina (United States). The package came from a warehouse/distribution center in the United States. I was provided a tracking number through USPS.

Package Shipped From: 16721 Noyes Ave., Irvine, CA 92606 (United States)

Shipping Timeline:

  • I placed my order on Sun, January 14th
  • My order shipped on Mon, January 15th
  • I received my package on Fri, January 19th

Total time of 5 days

Their shipping policy states up to 14 business days (including processing time) for standard U.S. shipping.

Return & Refund Info

I emailed support (customerservice@ever-pretty.com) to request a full return on January 25th. My request was approved two days later on January 27th, and I was provided with the return address. I mailed the package on February 3rd via USPS and paid a total of $11.69.

Provided Return Address: 16721 Noyes Ave., Irvine, CA 92606 (United States)

THE REFUND IS PENDING.

Support Experience

  • They responded to me fairly quickly and got me the return address after just one ask. They did not smother me with offers to keep the items for a small refund which is refreshing.

Provided Return Instructions:

  1. Please write the RMA# (provided) clearly on the front of the package (helps us identify your return).
  2. Please mail the package to the provided return address using your local courier.
  3. Send us a copy of the receipt and tracking number via email so we can process the return sooner.

Return Notes:

  • If in case an exchange for a different dress will work for you, just let us know and send us the link to the dress including the size and color needed so we can update your request in the system.
  • The return shipping fee will not be refunded.
  • Returns must be in their original condition with tags attached.
  • Please post your return within 30 days from receipt to receive your refund.

Is Ever-Pretty Legit or a Scam?

Similar Sites & Analysis

Plagiarism Search:

Based on a plagiarism-checking scan by Copyleaks, Ever-Pretty’s Return & Exchange Policy page has ~97% identical content to pages on the following sites: saraclothes.com, and original.pk

This is just a small snippet. There is likely MUCH more matching content out there.

Possible reasons for this include plagiarism, sites sharing the same owner and using templated information, etc.

Reverse Image Search:

Based on my findings, there are MANY other small boutiques/online shops/marketplaces that sell many of the same items as Ever-Pretty.

Ever-Pretty also operates as the manufacturer/wholesaler, so it is possible that these other shops purchased from Ever-Pretty’s wholesale catalog. Although, stolen images are always a possibility.

With all of that being said, I found the same dress on SHEIN for much cheaper. In this case, Ever-Pretty is selling their dress through SHEIN’s marketplace. Ever-Pretty’s main site is charging $67.99, and SHEIN’s marketplace is charging $39.99.

ever pretty shein price comparison

I highly recommend doing Reverse Image Searches when shopping online for price and quality checking purposes. You might be surprised at what you find!

Website/Company Search:

No suspicious information (such as lawsuits or alerts from the Better Business Bureau) was found.

Do I Recommend This Shop?

Based on my experience so far, they are a legitimate shop. I paid for my items, received them within the estimated time frame, was approved for a return, and mailed the return package. I am waiting for the refund.

With that being said, I would *conditionally* shop here again.

Let me state the positives first. All of the dresses look as expected, my order arrived VERY fast (5 days), the return process is quick (they didn’t hassle me at all), and they offer some great budget options for formal events ranging from prom to a wedding.

Now, for the negatives. Firstly, the quality is just okay. Most of their dresses are under $100, so it makes sense that they aren’t bridal shop quality. Secondly, I followed the size charts yet all three are a full size too big. Thirdly, they sell their dresses on SHEIN’s marketplace for cheaper, so it would be sensible to check there first before purchasing from ever-pretty.com. And finally, because they are just okay quality, you are likely to run into issues like a partly see-through wedding dress or a dress that creates a lot of static.

With that information in mind, I would give this shop another try but would stay away from white or light-colored dresses. If I do want to get a white or light-colored dress, I would opt for the more expensive ones (my wedding dress was around $85, and they have a few running over $200). As for non-wedding gowns, I think that for a prom and bridesmaids, most of these cheaper dresses would work just fine. Just pay attention to material composition since some of these synthetic materials can create static issues.

To wrap up this post, regardless of my experience, be sure to read as many customer reviews as possible. If you found this post helpful in your search for Ever-Pretty reviews, please consider sharing and commenting (via Reddit) below. Have a great day!

– Noelle

Share This Post

Comments (via Reddit)

Click the ‘View more on Reddit’ or ‘View comments’ button below to go to this review’s discussion page. I encourage you to write a comment or read others’ comments if available!

Comments (via Reddit)

Click the ‘View more on Reddit’ or ‘View comments’ button below to go to this review’s discussion page. I encourage you to write a comment or read others’ comments if available!

Scroll to Top